Negotiation Guide
Opening Offer
$64,940
Fair Price
$66,440
Walk Away Above
$66,643
- • Recent buyers paid ~$13 below MSRP
- • Sitting 46 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$58,155
Est. Invoice$60,161
Holdback (est.)$2,005
MSRP (Sticker)$66,845
Asking Price$66,845
Markup$0
Est. Dealer Margin on This Car$8,690
Percentile99% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold338
Avg Markup-$13
Median Markup$0
Best Deal-$3,072
Worst Deal+$995
% Sold Below MSRP99%
Avg Days to Sell29 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)-$443
Avg Markup (LYRIQ)-$420
% Below MSRP97%
Avg Days to Sell27 days
Avg Sold Markup-$607
Cheaper LYRIQ Luxury Inventory
VAUGHN CADILLACOttumwa, IA
-$3,000$62,8208d
VAUGHN CADILLACOttumwa, IA
-$3,000$62,2208d
MOTOR WERKS CADILLACBarrington, IL
-$2,995$58,00055d
CRESTVIEW CADILLAC, INC.Rochester, MI
-$2,861$62,78411d
PALMEN CADILLACKenosha, WI
-$2,518$63,40222d
PALMEN CADILLACKenosha, WI
-$2,463$62,73269d
NAPLETON CADILLAC OF LIBERTYVILLELibertyville, IL
-$2,220$64,175135d
CADILLAC OF BIRMINGHAM LLCBirmingham, AL
-$2,000$65,315134d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$60,99239d
TOM PEACOCK CADILLAC INC.Houston, TX
-$2,000$64,619135d