Deal Sheet: 2026 LYRIQ Luxury

ED MORSE CADILLAC BRANDON · Brandon, FL · VIN: 1GYKPNRL0TZ310593

Negotiation Guide

Opening Offer

$64,111

Fair Price

$65,611

Walk Away Above

$65,628

• Recent buyers paid ~$34 below MSRP

Price Breakdown

Est. Dealer Cost$57,111

Est. Invoice$59,081

Holdback (est.)$1,969

MSRP (Sticker)$65,645

Asking Price$65,645

Markup$0

Est. Dealer Margin on This Car$8,534

Percentile99% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold296

Avg Markup-$34

Median Markup$0

Best Deal-$3,072

Worst Deal+$995

% Sold Below MSRP99%

Avg Days to Sell28 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)-$7

Avg Markup (LYRIQ)$0

% Below MSRP99%

Avg Days to Sell17 days

Avg Sold Markup-$93

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