Negotiation Guide
Opening Offer
$76,305
Fair Price
$77,805
Walk Away Above
$77,903
- • Recent buyers paid ~$195 below MSRP
Price Breakdown
Est. Dealer Cost$67,860
Est. Invoice$70,200
Holdback (est.)$2,340
MSRP (Sticker)$78,000
Asking Price$83,865
Markup+$5,865
Est. Dealer Margin on This Car$16,005
Percentile99% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold248
Avg Markup-$195
Median Markup$0
Best Deal-$4,063
Worst Deal+$1,195
% Sold Below MSRP96%
Avg Days to Sell55 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)-$467
Avg Markup (Vistiq)+$5,865
% Below MSRP97%
Avg Days to Sell27 days
Avg Sold Markup-$607
Cheaper Vistiq Sport Inventory
SNELL INDOOR AUTO CENTERMankato, MN
-$4,170$79,240124d
COLONIAL CADILLACWoburn, MA
-$4,000$78,90937d
COLONIAL CADILLACWoburn, MA
-$4,000$76,74037d
BERGEY'S CADILLACPlymouth Meeting, PA
-$3,993$78,617128d
BERGEY'S CADILLACPlymouth Meeting, PA
-$3,990$78,57537d
WOODHOUSE CADILLACOmaha, NE
-$3,902$77,108128d
BERGEY'S CADILLACPlymouth Meeting, PA
-$3,885$79,200124d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$3,246$78,46330d
O'MALLEY AUTOMOTIVE INC.Wausau, WI
-$3,231$77,554128d
SUNSET CADILLAC OF BRADENTONBradenton, FL
-$3,222$78,18837d