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Deal Sheet: 2026 Sierra 1500 Denali
BOB PION BUICK-GMC, INC. · Chicopee, MA · VIN: 1GTUUGEL7TZ230054
Negotiation Guide
Opening Offer
$76,767
Fair Price
$78,267
Walk Away Above
$79,825
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 50 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$72,432
Est. Invoice$74,873
Holdback (est.)$2,442
MSRP (Sticker)$81,384
Asking Price$81,384
Markup$0
Est. Dealer Margin on This Car$8,952
Percentile95% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory97 vehicles
Avg Markup (All Models)-$1,082
Avg Markup (Sierra 1500)-$917
% Below MSRP99%
Avg Days to Sell20 days
Avg Sold Markup-$1,218
Price History
Jun 1, 2026$81,384 → $77,134(-$4,250)
Jun 5, 2026$77,134 → $79,384(+$2,250)
Jul 8, 2026$79,384 → $81,384(+$2,000)
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