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Deal Sheet: 2025 Sierra 1500 Denali
ZIMBRICK BUICK/GMC WEST · Madison, WI · VIN: 1GTUUGEL6SZ303722
This Is Already a Great Deal
Opening Offer
$72,145
Asking Price
$72,980
Max Price
$72,980
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $4,378 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,645
Est. Invoice$74,060
Holdback (est.)$2,415
MSRP (Sticker)$80,500
Asking Price$72,980
Markup-$7,520
Est. Dealer Margin on This Car$1,335
Percentile10% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory155 vehicles
Avg Markup (All Models)-$1,540
Avg Markup (Sierra 1500)-$2,732
% Below MSRP98%
Avg Days to Sell19 days
Avg Sold Markup-$1,159
Price History
Jun 1, 2026$80,500 → $74,865(-$5,635)
Jun 10, 2026$74,865 → $74,285(-$580)
Jun 27, 2026$74,285 → $74,099(-$186)
Jul 17, 2026$74,099 → $72,980(-$1,119)
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