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Deal Sheet: 2026 Sierra 1500 Denali
ED MORSE CHEVROLET GMC NORTHEAST · De Witt, IA · VIN: 1GTUUGEL2TZ290288
This Is Already a Great Deal
Opening Offer
$73,344
Asking Price
$75,612
Max Price
$75,612
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 50 days (avg 23) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,289 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$72,102
Est. Invoice$74,533
Holdback (est.)$2,430
MSRP (Sticker)$81,014
Asking Price$75,612
Markup-$5,402
Est. Dealer Margin on This Car$3,510
Percentile24% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory87 vehicles
Avg Markup (All Models)-$843
Avg Markup (Sierra 1500)-$171
% Below MSRP92%
Avg Days to Sell29 days
Avg Sold Markup-$775
Price History
Jun 1, 2026$81,014 → $76,924(-$4,090)
Jun 27, 2026$76,924 → $81,014(+$4,090)
Jul 3, 2026$81,014 → $75,612(-$5,402)
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