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Deal Sheet: 2026 Sierra 1500 Denali
RIVARD-ROYALL GMC · Memphis, TN · VIN: 1GTUUGEL2TZ215350
This Is Already a Great Deal
Opening Offer
$71,322
Asking Price
$71,596
Max Price
$71,596
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $4,848 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,822
Est. Invoice$73,209
Holdback (est.)$2,387
MSRP (Sticker)$79,575
Asking Price$71,596
Markup-$7,979
Est. Dealer Margin on This Car$774
Percentile9% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$5,975
Avg Markup (Sierra 1500)-$7,352
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$5,060
Price History
Jun 1, 2026$79,575 → $72,346(-$7,229)
Jun 10, 2026$72,346 → $72,015(-$331)
Jul 3, 2026$72,015 → $71,596(-$419)
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