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Deal Sheet: 2026 Sierra 1500 Denali
MIKE MAROONE GMC · Boulder, CO · VIN: 1GTUUGEL1TZ321921
This Is Already a Great Deal
Opening Offer
$72,003
Asking Price
$72,968
Max Price
$72,968
- • Recent buyers paid ~$2,176 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $4,218 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,503
Est. Invoice$73,913
Holdback (est.)$2,410
MSRP (Sticker)$80,340
Asking Price$72,968
Markup-$7,372
Est. Dealer Margin on This Car$1,465
Percentile12% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1847
Avg Markup-$2,176
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory86 vehicles
Avg Markup (All Models)-$1,800
Avg Markup (Sierra 1500)-$6,280
% Below MSRP95%
Avg Days to Sell31 days
Avg Sold Markup-$1,421
Price History
Jun 1, 2026$80,340 → $76,928(-$3,412)
Jun 10, 2026$76,928 → $75,828(-$1,100)
Jun 24, 2026$75,828 → $80,340(+$4,512)
Jun 28, 2026$80,340 → $75,136(-$5,204)
Jul 12, 2026$75,136 → $72,968(-$2,168)
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