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Deal Sheet: 2026 Sierra 1500 Denali
SANTA MONICA GMC · Santa Monica, CA · VIN: 1GTUUGEL1TZ198508
This Is Already a Great Deal
Opening Offer
$72,314
Asking Price
$73,589
Max Price
$73,589
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $3,957 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$71,814
Est. Invoice$74,235
Holdback (est.)$2,421
MSRP (Sticker)$80,690
Asking Price$73,589
Markup-$7,101
Est. Dealer Margin on This Car$1,775
Percentile13% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$3,418
Avg Markup (Sierra 1500)-$5,961
% Below MSRP99%
Avg Days to Sell23 days
Avg Sold Markup+$102
Price History
Jun 5, 2026$80,690 → $76,690(-$4,000)
Jun 19, 2026$76,690 → $75,690(-$1,000)
Jul 3, 2026$75,690 → $73,589(-$2,101)
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