Deal Sheet: 2026 Sierra 1500 Denali

DIAMOND CHEVROLET GMC · Auburn, MA · VIN: 1GTUUGEL0TZ417748

Negotiation Guide

Opening Offer

$78,772

Fair Price

$80,272

Walk Away Above

$81,391

• Recent buyers paid ~$2,238 below MSRP

Price Breakdown

Est. Dealer Cost$73,434

Est. Invoice$75,909

Holdback (est.)$2,475

MSRP (Sticker)$82,510

Asking Price$82,510

Markup$0

Est. Dealer Margin on This Car$9,076

Percentile94% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1864

Avg Markup-$2,238

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP94%

Avg Days to Sell22 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$1,106

Avg Markup (Sierra 1500)-$1,050

% Below MSRP95%

Avg Days to Sell29 days

Avg Sold Markup-$1,603

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