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Deal Sheet: 2026 Sierra 1500 Denali
RICART BUICK GMC · Columbus, OH · VIN: 1GTUUGEL0TZ381088
This Is Already a Great Deal
Opening Offer
$72,918
Asking Price
$70,818
Max Price
$70,818
- • Recent buyers paid ~$2,176 below MSRP
- • Sitting 47 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $7,526 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$72,418
Est. Invoice$74,859
Holdback (est.)$2,441
MSRP (Sticker)$81,369
Asking Price$70,818
Markup-$10,551
Est. Dealer Margin on This Car$-1,600
Percentile1% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1847
Avg Markup-$2,176
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory140 vehicles
Avg Markup (All Models)-$1,757
Avg Markup (Sierra 1500)-$7,324
% Below MSRP94%
Avg Days to Sell17 days
Avg Sold Markup+$148
Price History
Jun 27, 2026$79,119 → $78,369(-$750)
Jul 3, 2026$78,369 → $81,369(+$3,000)
Jul 4, 2026$81,369 → $71,818(-$9,551)
Jul 15, 2026$71,818 → $70,818(-$1,000)
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