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Deal Sheet: 2026 Sierra 1500 Denali
BOB PION BUICK-GMC, INC. · Chicopee, MA · VIN: 1GTUUGEL0TZ261534
Negotiation Guide
Opening Offer
$75,333
Fair Price
$76,833
Walk Away Above
$78,461
- • Recent buyers paid ~$2,238 below MSRP
- • Sitting 50 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,280
Est. Invoice$73,683
Holdback (est.)$2,403
MSRP (Sticker)$80,090
Asking Price$80,090
Markup$0
Est. Dealer Margin on This Car$8,810
Percentile94% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$1,157
Avg Markup (Sierra 1500)-$917
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,241
Price History
Jun 1, 2026$80,090 → $75,840(-$4,250)
Jun 5, 2026$75,840 → $78,090(+$2,250)
Jul 8, 2026$78,090 → $80,090(+$2,000)
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