Deal Sheet: 2026 Sierra 1500 Denali

BILLION BUICK GMC · Sioux Falls, SD · VIN: 1GTUUGED4TZ398257

Negotiation Guide

Opening Offer

$70,889

Fair Price

$72,389

Walk Away Above

$73,477

• Recent buyers paid ~$2,176 below MSRP

Price Breakdown

Est. Dealer Cost$66,363

Est. Invoice$68,600

Holdback (est.)$2,237

MSRP (Sticker)$74,565

Asking Price$74,565

Markup$0

Est. Dealer Margin on This Car$8,202

Percentile95% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold1847

Avg Markup-$2,176

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP93%

Avg Days to Sell23 days

Dealer Profile

Inventory205 vehicles

Avg Markup (All Models)+$251

Avg Markup (Sierra 1500)+$110

% Below MSRP96%

Avg Days to Sell20 days

Avg Sold Markup+$965

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