Deal Sheet: 2026 Sierra 1500 Denali

AUTONATION BUICK GMC HENDERSON · Henderson, NV · VIN: 1GTUUGED1TZ405696

Negotiation Guide

Opening Offer

$72,183

Fair Price

$73,683

Walk Away Above

$74,771

• Recent buyers paid ~$2,176 below MSRP

Price Breakdown

Est. Dealer Cost$67,515

Est. Invoice$69,790

Holdback (est.)$2,276

MSRP (Sticker)$75,859

Asking Price$75,859

Markup$0

Est. Dealer Margin on This Car$8,344

Percentile95% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold1847

Avg Markup-$2,176

Median Markup$0

Best Deal-$15,000

Worst Deal+$9,805

% Sold Below MSRP93%

Avg Days to Sell23 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)+$175

Avg Markup (Sierra 1500)+$632

% Below MSRP98%

Avg Days to Sell19 days

Avg Sold Markup+$539

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