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Deal Sheet: 2026 Sierra 1500 Denali
ZIMBRICK BUICK/GMC WEST · Madison, WI · VIN: 1GTUUGED0TZ171583
This Is Already a Great Deal
Opening Offer
$70,396
Asking Price
$71,362
Max Price
$71,362
- • Recent buyers paid ~$2,238 below MSRP
- • Sitting 35 days (avg 22) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,471 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$69,896
Est. Invoice$72,252
Holdback (est.)$2,356
MSRP (Sticker)$78,535
Asking Price$71,362
Markup-$7,173
Est. Dealer Margin on This Car$1,466
Percentile13% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold1864
Avg Markup-$2,238
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP94%
Avg Days to Sell22 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$1,307
Avg Markup (Sierra 1500)-$2,639
% Below MSRP98%
Avg Days to Sell19 days
Avg Sold Markup-$1,180
Price History
Jun 27, 2026$72,147 → $71,362(-$785)
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