This Is Already a Great Deal
Opening Offer
$69,457
Asking Price
$68,182
Max Price
$68,182
- • Recent buyers paid ~$2,162 below MSRP
- • Sitting 50 days (avg 23) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $6,227 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,957
Est. Invoice$71,282
Holdback (est.)$2,324
MSRP (Sticker)$77,480
Asking Price$68,182
Markup-$9,298
Est. Dealer Margin on This Car$-775
Percentile4% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1873
Avg Markup-$2,162
Median Markup$0
Best Deal-$15,000
Worst Deal+$9,805
% Sold Below MSRP93%
Avg Days to Sell23 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$6,900
Avg Markup (Sierra 1500)-$8,317
% Below MSRP97%
Avg Days to Sell22 days
Avg Sold Markup-$6,031
Price History
Jun 1, 2026$77,480 → $69,345(-$8,135)
Jun 6, 2026$69,345 → $68,957(-$388)
Jul 8, 2026$68,957 → $68,182(-$775)
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