Deal Sheet: 2026 Sierra 1500 AT4

BENDER CHEVROLET-GMC, INC · Clovis, NM · VIN: 1GTUUEELXTZ386366

Negotiation Guide

Opening Offer

$69,960

Fair Price

$71,460

Walk Away Above

$72,855

• Recent buyers paid ~$2,110 below MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$66,083

Est. Invoice$68,310

Holdback (est.)$2,228

MSRP (Sticker)$74,250

Asking Price$74,250

Markup$0

Est. Dealer Margin on This Car$8,168

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1759

Avg Markup-$2,110

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)+$227

Avg Markup (Sierra 1500)+$366

% Below MSRP95%

Avg Days to Sell22 days

Avg Sold Markup+$157

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