Deal Sheet: 2026 Sierra 1500 AT4

RICK HENDRICK CHEVROLET BUICK GMC · Henrico, VA · VIN: 1GTUUEEL6TZ380046

This Is Already a Great Deal

Opening Offer

$68,714

Asking Price

$70,513

Max Price

$70,513

• Recent buyers paid ~$2,179 below MSRP
• Sitting 50 days (avg 23) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $3,053 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$68,214

Est. Invoice$70,513

Holdback (est.)$2,299

MSRP (Sticker)$76,645

Asking Price$70,513

Markup-$6,132

Est. Dealer Margin on This Car$2,299

Percentile14% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$2,130

Avg Markup (Sierra 1500)-$4,137

% Below MSRP99%

Avg Days to Sell22 days

Avg Sold Markup-$1,764

Price History

Jun 6, 2026$76,645 → $73,579(-$3,066)

Jun 24, 2026$73,579 → $72,046(-$1,533)

Jul 11, 2026$72,046 → $70,513(-$1,533)

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