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Deal Sheet: 2026 Sierra 1500 AT4
GMC OF WATERTOWN · Watertown, CT · VIN: 1GTUUEEL5TZ394892
This Is Already a Great Deal
Opening Offer
$70,782
Asking Price
$72,651
Max Price
$72,651
- • Recent buyers paid ~$2,181 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $4,137 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$70,282
Est. Invoice$72,651
Holdback (est.)$2,369
MSRP (Sticker)$78,969
Asking Price$72,651
Markup-$6,318
Est. Dealer Margin on This Car$2,369
Percentile13% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold2025
Avg Markup-$2,181
Median Markup$0
Best Deal-$11,000
Worst Deal+$26,005
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$3,912
Avg Markup (Sierra 1500)-$4,922
% Below MSRP90%
Avg Days to Sell20 days
Avg Sold Markup-$3,304
Price History
Jun 27, 2026$77,390 → $72,651(-$4,739)
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