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Deal Sheet: 2026 Sierra 1500 AT4
RIVARD-ROYALL GMC · Memphis, TN · VIN: 1GTUUEEL4TZ394639
This Is Already a Great Deal
Opening Offer
$68,977
Asking Price
$69,369
Max Price
$69,369
- • Recent buyers paid ~$2,179 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $5,392 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$68,477
Est. Invoice$70,785
Holdback (est.)$2,308
MSRP (Sticker)$76,940
Asking Price$69,369
Markup-$7,571
Est. Dealer Margin on This Car$892
Percentile7% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold2036
Avg Markup-$2,179
Median Markup$0
Best Deal-$11,000
Worst Deal+$26,005
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory121 vehicles
Avg Markup (All Models)-$5,975
Avg Markup (Sierra 1500)-$7,352
% Below MSRP96%
Avg Days to Sell22 days
Avg Sold Markup-$5,060
Price History
Jul 17, 2026$76,940 → $69,369(-$7,571)
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