Deal Sheet: 2026 Sierra 1500 AT4

FRANK'S GMC · Lyndhurst, NJ · VIN: 1GTUUEEL2TZ385485

Negotiation Guide

Opening Offer

$72,266

Fair Price

$73,766

Walk Away Above

$74,855

• Recent buyers paid ~$2,179 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,591

Est. Invoice$69,869

Holdback (est.)$2,278

MSRP (Sticker)$75,945

Asking Price$74,445

Markup-$1,500

Est. Dealer Margin on This Car$6,854

Percentile37% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold2036

Avg Markup-$2,179

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$918

Avg Markup (Sierra 1500)-$978

% Below MSRP95%

Avg Days to Sell16 days

Avg Sold Markup-$530

Price History

Jul 10, 2026$74,445 → $75,945(+$1,500)

Jul 15, 2026$75,945 → $74,445(-$1,500)

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