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Deal Sheet: 2026 Sierra 1500 AT4
STEVEN LUST AUTOMOTIVE CO. · Aberdeen, SD · VIN: 1GTUUEEL1TZ366801
Negotiation Guide
Opening Offer
$70,554
Fair Price
$72,054
Walk Away Above
$73,602
- • Recent buyers paid ~$2,181 below MSRP
- • Sitting 51 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,884
Est. Invoice$69,138
Holdback (est.)$2,255
MSRP (Sticker)$75,150
Asking Price$72,604
Markup-$2,546
Est. Dealer Margin on This Car$5,721
Percentile35% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2025
Avg Markup-$2,181
Median Markup$0
Best Deal-$11,000
Worst Deal+$26,005
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$1,619
Avg Markup (Sierra 1500)-$2,258
% Below MSRP98%
Avg Days to Sell24 days
Avg Sold Markup-$774
Price History
Jul 10, 2026$75,150 → $72,604(-$2,546)
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