Deal Sheet: 2026 Sierra 1500 AT4

RICHLAND CHEVROLET · Roswell, NM · VIN: 1GTUUEE87TZ423174

Negotiation Guide

Opening Offer

$73,474

Fair Price

$74,974

Walk Away Above

$76,029

• Recent buyers paid ~$2,110 below MSRP

Price Breakdown

Est. Dealer Cost$68,605

Est. Invoice$70,917

Holdback (est.)$2,313

MSRP (Sticker)$77,084

Asking Price$77,084

Markup$0

Est. Dealer Margin on This Car$8,479

Percentile100% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1759

Avg Markup-$2,110

Median Markup$0

Best Deal-$11,000

Worst Deal+$26,005

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$2,649

Avg Markup (Sierra 1500)-$2,776

% Below MSRP96%

Avg Days to Sell20 days

Avg Sold Markup-$2,087

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