Deal Sheet: 2026 Sierra 1500 SLE

WHITE'S FRONTIER MOTORS · Gillette, WY · VIN: 1GTUUBED2TZ326248

Negotiation Guide

Opening Offer

$55,957

Fair Price

$57,457

Walk Away Above

$58,721

• Recent buyers paid ~$2,036 below MSRP
• Sitting 51 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$53,387

Est. Invoice$55,186

Holdback (est.)$1,800

MSRP (Sticker)$59,985

Asking Price$59,985

Markup$0

Est. Dealer Margin on This Car$6,598

Percentile98% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$2,036

Median Markup$0

Best Deal-$12,000

Worst Deal+$8,025

% Sold Below MSRP98%

Avg Days to Sell28 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$460

Avg Markup (Sierra 1500)$0

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,239

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