Deal Sheet: 2026 Sierra 1500 Pro

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GTUUAED4TZ277984

Negotiation Guide

Opening Offer

$50,511

Fair Price

$52,011

Walk Away Above

$52,685

• Recent buyers paid ~$836 below MSRP
• Sitting 51 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$47,490

Est. Invoice$49,091

Holdback (est.)$1,601

MSRP (Sticker)$53,360

Asking Price$53,360

Markup$0

Est. Dealer Margin on This Car$5,870

Percentile99% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup-$836

Median Markup$0

Best Deal-$12,000

Worst Deal+$6,075

% Sold Below MSRP97%

Avg Days to Sell26 days

Dealer Profile

Inventory92 vehicles

Avg Markup (All Models)+$360

Avg Markup (Sierra 1500)+$148

% Below MSRP93%

Avg Days to Sell20 days

Avg Sold Markup+$319

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