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Deal Sheet: 2026 Sierra 1500 Elevation
MARKLEY BUICK GMC · Fort Collins, CO · VIN: 1GTPUJEK4TZ370452
Negotiation Guide
Opening Offer
$55,150
Fair Price
$56,650
Walk Away Above
$57,955
- • Recent buyers paid ~$1,856 below MSRP
- • Sitting 50 days (avg 22) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$52,741
Est. Invoice$54,519
Holdback (est.)$1,778
MSRP (Sticker)$59,260
Asking Price$57,260
Markup-$2,000
Est. Dealer Margin on This Car$4,519
Percentile38% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1923
Avg Markup-$1,856
Median Markup$0
Best Deal-$12,910
Worst Deal+$10,704
% Sold Below MSRP98%
Avg Days to Sell22 days
Dealer Profile
Inventory76 vehicles
Avg Markup (All Models)-$211
Avg Markup (Sierra 1500)-$667
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$1,958
Price History
Jun 5, 2026$59,260 → $55,945(-$3,315)
Jul 1, 2026$55,945 → $59,260(+$3,315)
Jul 10, 2026$59,260 → $57,260(-$2,000)
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