Deal Sheet: 2026 Sierra 1500 SLE

MARKLEY BUICK GMC · Fort Collins, CO · VIN: 1GTPUBEK6TZ343565

Negotiation Guide

Opening Offer

$53,704

Fair Price

$55,204

Walk Away Above

$56,222

• Recent buyers paid ~$2,036 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,944

Est. Invoice$52,661

Holdback (est.)$1,717

MSRP (Sticker)$57,240

Asking Price$55,240

Markup-$2,000

Est. Dealer Margin on This Car$4,296

Percentile44% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$2,036

Median Markup$0

Best Deal-$12,000

Worst Deal+$8,025

% Sold Below MSRP98%

Avg Days to Sell28 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$211

Avg Markup (Sierra 1500)-$667

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,958

Price History

Jun 20, 2026$57,240 → $53,891(-$3,349)

Jul 1, 2026$53,891 → $57,240(+$3,349)

Jul 10, 2026$57,240 → $55,240(-$2,000)

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