Deal Sheet: 2026 Sierra 1500 SLE

HEISER MOTORS SALES SB, INC. · Sturgeon Bay, WI · VIN: 1GTPUBEK3TZ123283

Negotiation Guide

Opening Offer

$55,199

Fair Price

$56,699

Walk Away Above

$57,717

• Recent buyers paid ~$2,036 below MSRP

Price Breakdown

Est. Dealer Cost$52,274

Est. Invoice$54,036

Holdback (est.)$1,762

MSRP (Sticker)$58,735

Asking Price$58,735

Markup$0

Est. Dealer Margin on This Car$6,461

Percentile98% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$2,036

Median Markup$0

Best Deal-$12,000

Worst Deal+$8,025

% Sold Below MSRP98%

Avg Days to Sell28 days

Dealer Profile

Inventory33 vehicles

Avg Markup (All Models)-$1,222

Avg Markup (Sierra 1500)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$2,844

Price History

Jul 15, 2026$53,435 → $58,735(+$5,300)

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