Negotiation Guide
Opening Offer
$52,888
Fair Price
$54,388
Walk Away Above
$55,074
- • Recent buyers paid ~$836 below MSRP
- • Sitting 51 days (avg 26) — extra leverage
Price Breakdown
Est. Dealer Cost$49,626
Est. Invoice$51,299
Holdback (est.)$1,673
MSRP (Sticker)$55,760
Asking Price$55,760
Markup$0
Est. Dealer Margin on This Car$6,134
Percentile99% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1046
Avg Markup-$836
Median Markup$0
Best Deal-$12,000
Worst Deal+$6,075
% Sold Below MSRP97%
Avg Days to Sell26 days
Dealer Profile
Inventory39 vehicles
Avg Markup (All Models)+$409
Avg Markup (Sierra 1500)$0
% Below MSRP92%
Avg Days to Sell20 days
Avg Sold Markup$0
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