Deal Sheet: 2026 Canyon Denali

WALT MASSEY AUTOMOTIVE, INC. · Lucedale, MS · VIN: 1GTP2FEK1T1231137

Negotiation Guide

Opening Offer

$55,209

Fair Price

$56,709

Walk Away Above

$57,499

• Recent buyers paid ~$1,133 below MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$51,878

Est. Invoice$53,627

Holdback (est.)$1,749

MSRP (Sticker)$58,290

Asking Price$56,859

Markup-$1,431

Est. Dealer Margin on This Car$4,980

Percentile38% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold645

Avg Markup-$1,133

Median Markup$0

Best Deal-$6,287

Worst Deal+$285

% Sold Below MSRP98%

Avg Days to Sell26 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$2,619

Avg Markup (Canyon)+$557

% Below MSRP95%

Avg Days to Sell22 days

Avg Sold Markup-$2,577

Cheaper Canyon Denali Inventory

RIVARD BUICK GMCTampa, FL

-$5,283$56,76614d

KELLEY BUICK GMC, INC.Bartow, FL

-$5,234$54,3091d

KELLEY BUICK GMC, INC.Bartow, FL

-$5,003$51,65041d

RIVARD-ROYALL GMCMemphis, TN

-$4,960$56,70541d

LUNGHAMER BUICK GMC INC.Waterford, MI

-$4,934$56,3811d

MORAN BUICK GMC OF STERLING HEIGHTSSterling Heights, MI

-$4,927$56,33314d

SERRA BUICK GMC ROCHESTER HILLSRochester, MI

-$4,861$55,87914d

ORR GMCLongview, TX

-$4,783$55,99646d

RIVARD BUICK GMCTampa, FL

-$4,749$52,4401d

RIVARD BUICK GMCTampa, FL

-$4,749$52,4401d