Negotiation Guide
Opening Offer
$51,496
Fair Price
$52,996
Walk Away Above
$53,511
- • Recent buyers paid ~$1,029 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,082
Est. Invoice$49,703
Holdback (est.)$1,621
MSRP (Sticker)$54,025
Asking Price$53,525
Markup-$500
Est. Dealer Margin on This Car$5,443
Percentile44% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1045
Avg Markup-$1,029
Median Markup$0
Best Deal-$9,835
Worst Deal+$30,000
% Sold Below MSRP97%
Avg Days to Sell27 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$1,036
Avg Markup (Canyon)-$500
% Below MSRP98%
Avg Days to Sell22 days
Avg Sold Markup-$831
Price History
Jul 12, 2026$54,025 → $53,525(-$500)
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