Negotiation Guide
Opening Offer
$52,246
Fair Price
$53,746
Walk Away Above
$54,558
- • Recent buyers paid ~$1,029 below MSRP
- • Sitting 56 days (avg 27) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,279
Est. Invoice$50,940
Holdback (est.)$1,661
MSRP (Sticker)$55,370
Asking Price$54,870
Markup-$500
Est. Dealer Margin on This Car$5,591
Percentile44% of inventory is priced lower
Days on Lot56 days
What Others Paid (Last 30 Days)
Cars Sold1045
Avg Markup-$1,029
Median Markup$0
Best Deal-$9,835
Worst Deal+$30,000
% Sold Below MSRP97%
Avg Days to Sell27 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$782
Avg Markup (Canyon)-$625
% Below MSRP92%
Avg Days to Sell21 days
Avg Sold Markup-$100
Price History
Jul 11, 2026$55,370 → $54,870(-$500)
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