Negotiation Guide
Opening Offer
$47,748
Fair Price
$49,248
Walk Away Above
$49,979
- • Recent buyers paid ~$1,029 below MSRP
- • Sitting 50 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$45,131
Est. Invoice$46,652
Holdback (est.)$1,521
MSRP (Sticker)$50,709
Asking Price$50,209
Markup-$500
Est. Dealer Margin on This Car$5,078
Percentile44% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1045
Avg Markup-$1,029
Median Markup$0
Best Deal-$9,835
Worst Deal+$30,000
% Sold Below MSRP97%
Avg Days to Sell27 days
Dealer Profile
Inventory59 vehicles
Avg Markup (All Models)-$1,036
Avg Markup (Canyon)-$500
% Below MSRP98%
Avg Days to Sell22 days
Avg Sold Markup-$831
Cheaper Canyon AT4 Inventory
DALE HOWARD, INC.Iowa Falls, IA
-$6,000$46,75050d
NORTHSIDE CHEVROLET GMCSummersville, WV
-$5,860$45,42450d
ANDY MOHR BUICK GMC, INCFishers, IN
-$5,380$59,90050d
O'MEARA GMCDenver, CO
-$5,165$46,45023d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$45,08523d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$44,93511d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$46,19511d
ROB GREEN GMC, LLCTwin Falls, ID
-$5,000$45,29023d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$44,93523d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$49,3806d