Negotiation Guide
Opening Offer
$50,352
Fair Price
$51,852
Walk Away Above
$52,593
- • Recent buyers paid ~$1,029 below MSRP
- • Sitting 50 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$47,468
Est. Invoice$49,068
Holdback (est.)$1,600
MSRP (Sticker)$53,335
Asking Price$52,335
Markup-$1,000
Est. Dealer Margin on This Car$4,867
Percentile42% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1045
Avg Markup-$1,029
Median Markup$0
Best Deal-$9,835
Worst Deal+$30,000
% Sold Below MSRP97%
Avg Days to Sell27 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)-$324
Avg Markup (Canyon)-$1,000
% Below MSRP85%
Avg Days to Sell23 days
Avg Sold Markup-$656
Cheaper Canyon AT4 Inventory
DALE HOWARD, INC.Iowa Falls, IA
-$6,000$46,75050d
NORTHSIDE CHEVROLET GMCSummersville, WV
-$5,860$45,42450d
ANDY MOHR BUICK GMC, INCFishers, IN
-$5,380$59,90050d
O'MEARA GMCDenver, CO
-$5,165$46,45023d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$45,08523d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$44,93510d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$46,19510d
ROB GREEN GMC, LLCTwin Falls, ID
-$5,000$45,29023d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$44,93523d
FERGUSON BUICK GMC LLCNorman, OK
-$5,000$49,3806d