Negotiation Guide
Opening Offer
$50,606
Fair Price
$52,106
Walk Away Above
$52,621
- • Recent buyers paid ~$1,029 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$47,290
Est. Invoice$48,884
Holdback (est.)$1,594
MSRP (Sticker)$53,135
Asking Price$52,385
Markup-$750
Est. Dealer Margin on This Car$5,095
Percentile43% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1045
Avg Markup-$1,029
Median Markup$0
Best Deal-$9,835
Worst Deal+$30,000
% Sold Below MSRP97%
Avg Days to Sell27 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$859
Avg Markup (Canyon)-$688
% Below MSRP89%
Avg Days to Sell18 days
Avg Sold Markup-$2,649
Price History
Jul 11, 2026$53,135 → $52,385(-$750)
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