Deal Sheet: 2026 Sierra 2500 HD AT4X

SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UZEY0TF290086

Negotiation Guide

Opening Offer

$103,727

Fair Price

$105,227

Walk Away Above

$107,419

• Recent buyers paid ~$3,150 below MSRP
• Sitting 51 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$97,553

Est. Invoice$100,841

Holdback (est.)$3,288

MSRP (Sticker)$109,610

Asking Price$109,610

Markup$0

Est. Dealer Margin on This Car$12,057

Percentile99% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold619

Avg Markup-$3,150

Median Markup-$1,000

Best Deal-$11,531

Worst Deal+$25,140

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)+$356

Avg Markup (Sierra 2500 HD)+$1,970

% Below MSRP94%

Avg Days to Sell20 days

Avg Sold Markup+$319

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