Deal Sheet: 2026 Sierra 2500 HD AT4X

BOB JOHNSON BUICK GMC LLC · Rochester, NY · VIN: 1GT4UZEY0TF283431

This Is Already a Great Deal

Opening Offer

$91,554

Asking Price

$94,385

Max Price

$94,385

• Recent buyers paid ~$3,075 below MSRP
• Sitting 46 days (avg 23) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,946 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$89,365

Est. Invoice$92,377

Holdback (est.)$3,012

MSRP (Sticker)$100,410

Asking Price$94,385

Markup-$6,025

Est. Dealer Margin on This Car$5,021

Percentile26% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold731

Avg Markup-$3,075

Median Markup-$1,000

Best Deal-$11,531

Worst Deal+$26,374

% Sold Below MSRP99%

Avg Days to Sell23 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$2,135

Avg Markup (Sierra 2500 HD)-$3,434

% Below MSRP96%

Avg Days to Sell21 days

Avg Sold Markup-$1,347

Price History

Jun 12, 2026$100,410 → $97,398(-$3,012)

Jul 10, 2026$97,398 → $94,385(-$3,012)

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