Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

JIMMY SMITH BUICK-GMC · Athens, AL · VIN: 1GT4UYEYXTF325890

Negotiation Guide

Opening Offer

$103,519

Fair Price

$105,019

Walk Away Above

$106,214

• Recent buyers paid ~$2,391 below MSRP

Price Breakdown

Est. Dealer Cost$95,595

Est. Invoice$98,817

Holdback (est.)$3,222

MSRP (Sticker)$107,410

Asking Price$107,410

Markup$0

Est. Dealer Margin on This Car$11,815

Percentile100% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory123 vehicles

Avg Markup (All Models)+$99

Avg Markup (Sierra 3500 HD)$0

% Below MSRP98%

Avg Days to Sell23 days

Avg Sold Markup+$546

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