Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

HALEY BUICK-GMC TRUCK, INC · Richmond, VA · VIN: 1GT4UYEYXTF313335

Negotiation Guide

Opening Offer

$104,809

Fair Price

$106,309

Walk Away Above

$107,504

• Recent buyers paid ~$2,391 below MSRP

Price Breakdown

Est. Dealer Cost$96,743

Est. Invoice$100,004

Holdback (est.)$3,261

MSRP (Sticker)$108,700

Asking Price$107,700

Markup-$1,000

Est. Dealer Margin on This Car$10,957

Percentile36% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory79 vehicles

Avg Markup (All Models)-$1,602

Avg Markup (Sierra 3500 HD)-$1,500

% Below MSRP97%

Avg Days to Sell19 days

Avg Sold Markup-$1,303

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