Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

CHARLIE OBAUGH CHEVROLET GMC · Staunton, VA · VIN: 1GT4UYEY3TF310549

Negotiation Guide

Opening Offer

$102,659

Fair Price

$104,159

Walk Away Above

$105,354

• Recent buyers paid ~$2,391 below MSRP

Price Breakdown

Est. Dealer Cost$94,830

Est. Invoice$98,026

Holdback (est.)$3,197

MSRP (Sticker)$106,550

Asking Price$104,550

Markup-$2,000

Est. Dealer Margin on This Car$9,721

Percentile35% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$1,842

Avg Markup (Sierra 3500 HD)-$2,994

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$822

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