Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

HOLZ CHEVROLET BUICK GMC · Watertown, WI · VIN: 1GT4UYEY3TF207566

Negotiation Guide

Opening Offer

$101,958

Fair Price

$103,458

Walk Away Above

$105,076

• Recent buyers paid ~$2,391 below MSRP
• Sitting 52 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$94,959

Est. Invoice$98,159

Holdback (est.)$3,201

MSRP (Sticker)$106,695

Asking Price$106,695

Markup$0

Est. Dealer Margin on This Car$11,736

Percentile100% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory46 vehicles

Avg Markup (All Models)+$458

Avg Markup (Sierra 3500 HD)$0

% Below MSRP98%

Avg Days to Sell19 days

Avg Sold Markup-$14

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