Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW

JOHNSON AUTO PLAZA, INC. · Brighton, CO · VIN: 1GT4UYEY2TF348273

This Is Already a Great Deal

Opening Offer

$99,679

Asking Price

$102,762

Max Price

$102,762

• Recent buyers paid ~$2,391 below MSRP
• Asking price is already $1,692 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$95,092

Est. Invoice$98,297

Holdback (est.)$3,205

MSRP (Sticker)$106,845

Asking Price$102,762

Markup-$4,083

Est. Dealer Margin on This Car$7,670

Percentile29% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold138

Avg Markup-$2,391

Median Markup$0

Best Deal-$10,362

Worst Deal+$28,431

% Sold Below MSRP97%

Avg Days to Sell29 days

Dealer Profile

Inventory138 vehicles

Avg Markup (All Models)-$1,139

Avg Markup (Sierra 3500 HD)-$3,208

% Below MSRP92%

Avg Days to Sell20 days

Avg Sold Markup-$1,617

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