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Deal Sheet: 2026 Sierra 3500 HD Denali Ultimate DRW
MARK WAHLBERG BUICK GMC OF COLUMBUS · Columbus, OH · VIN: 1GT4UYEY2TF261747
Negotiation Guide
Opening Offer
$101,030
Fair Price
$102,530
Walk Away Above
$104,447
- • Recent buyers paid ~$2,826 below MSRP
- • Sitting 37 days (avg 19) — extra leverage
Price Breakdown
Est. Dealer Cost$94,664
Est. Invoice$97,855
Holdback (est.)$3,191
MSRP (Sticker)$106,364
Asking Price$106,364
Markup$0
Est. Dealer Margin on This Car$11,700
Percentile99% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold169
Avg Markup-$2,826
Median Markup$0
Best Deal-$10,493
Worst Deal+$2,595
% Sold Below MSRP99%
Avg Days to Sell19 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$1,065
Avg Markup (Sierra 3500 HD)$0
% Below MSRP99%
Avg Days to Sell16 days
Avg Sold Markup-$1,302
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