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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

BOB PION BUICK-GMC, INC. · Chicopee, MA · VIN: 1GT4UXEYXTF208157

Negotiation Guide

Opening Offer
$92,334
Fair Price
$93,834
Walk Away Above
$96,010
  • Recent buyers paid ~$3,241 below MSRP
  • Sitting 49 days (avg 23) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$87,385
Est. Invoice$90,330
Holdback (est.)$2,946
MSRP (Sticker)$98,185
Asking Price$95,685
Markup-$2,500
Est. Dealer Margin on This Car$8,300
Percentile51% of inventory is priced lower
Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold907
Avg Markup-$3,241
Median Markup$0
Best Deal-$14,764
Worst Deal+$9,990
% Sold Below MSRP99%
Avg Days to Sell23 days

Dealer Profile

Inventory93 vehicles
Avg Markup (All Models)-$1,169
Avg Markup (Sierra 2500 HD)-$1,372
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,241

Price History

Jun 5, 2026$95,185$96,185(+$1,000)
Jul 8, 2026$96,185$95,685(-$500)