Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

BOB BROWN BUICK GMC · Ankeny, IA · VIN: 1GT4UXEY8TF280040

This Is Already a Great Deal

Opening Offer

$89,556

Asking Price

$92,326

Max Price

$92,326

• Recent buyers paid ~$3,274 below MSRP
• Sitting 51 days (avg 24) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,455 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$87,362

Est. Invoice$90,307

Holdback (est.)$2,945

MSRP (Sticker)$98,160

Asking Price$92,326

Markup-$5,834

Est. Dealer Margin on This Car$4,964

Percentile34% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold921

Avg Markup-$3,274

Median Markup$0

Best Deal-$14,764

Worst Deal+$10,065

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory219 vehicles

Avg Markup (All Models)-$2,104

Avg Markup (Sierra 2500 HD)-$5,744

% Below MSRP99%

Avg Days to Sell21 days

Avg Sold Markup-$2,020

Price History

Jun 1, 2026$98,160 → $92,326(-$5,834)

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