Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

MATHENY MOTOR TRUCK COMPANY · Parkersburg, WV · VIN: 1GT4UXEY7TF236983

Negotiation Guide

Opening Offer

$95,966

Fair Price

$97,466

Walk Away Above

$99,603

• Recent buyers paid ~$3,299 below MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$90,549

Est. Invoice$93,601

Holdback (est.)$3,052

MSRP (Sticker)$101,740

Asking Price$101,740

Markup$0

Est. Dealer Margin on This Car$11,191

Percentile99% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold908

Avg Markup-$3,299

Median Markup-$995

Best Deal-$14,764

Worst Deal+$10,065

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$94

Avg Markup (Sierra 2500 HD)-$14

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup+$226

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