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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate
SWICKARD GMC OF PALMER · Palmer, AK · VIN: 1GT4UXEY4TF282710
Negotiation Guide
Opening Offer
$97,562
Fair Price
$99,062
Walk Away Above
$101,284
- • Recent buyers paid ~$3,408 below MSRP
- • Sitting 50 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$92,119
Est. Invoice$95,225
Holdback (est.)$3,105
MSRP (Sticker)$103,505
Asking Price$103,505
Markup$0
Est. Dealer Margin on This Car$11,386
Percentile99% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold778
Avg Markup-$3,408
Median Markup-$1,500
Best Deal-$14,764
Worst Deal+$10,065
% Sold Below MSRP99%
Avg Days to Sell25 days
Dealer Profile
Inventory93 vehicles
Avg Markup (All Models)+$356
Avg Markup (Sierra 2500 HD)+$1,970
% Below MSRP94%
Avg Days to Sell20 days
Avg Sold Markup+$319
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