Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate

RED ROCK CHEVROLET GMC · Williston, ND · VIN: 1GT4UXEY4TF243194

Negotiation Guide

Opening Offer

$93,480

Fair Price

$94,980

Walk Away Above

$97,105

• Recent buyers paid ~$3,299 below MSRP
• Sitting 47 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$88,315

Est. Invoice$91,292

Holdback (est.)$2,977

MSRP (Sticker)$99,230

Asking Price$95,447

Markup-$3,783

Est. Dealer Margin on This Car$7,132

Percentile47% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold908

Avg Markup-$3,299

Median Markup-$995

Best Deal-$14,764

Worst Deal+$10,065

% Sold Below MSRP99%

Avg Days to Sell24 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,802

Avg Markup (Sierra 2500 HD)-$2,799

% Below MSRP87%

Avg Days to Sell22 days

Avg Sold Markup-$2,422

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