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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate
LAKE MOTOR COMPANY · Devils Lake, ND · VIN: 1GT4UXEY3TF304115
Negotiation Guide
Opening Offer
$93,690
Fair Price
$95,190
Walk Away Above
$97,232
- • Recent buyers paid ~$3,299 below MSRP
- • Sitting 43 days (avg 24) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$88,355
Est. Invoice$91,333
Holdback (est.)$2,978
MSRP (Sticker)$99,275
Asking Price$95,500
Markup-$3,775
Est. Dealer Margin on This Car$7,145
Percentile47% of inventory is priced lower
Days on Lot43 days
What Others Paid (Last 30 Days)
Cars Sold908
Avg Markup-$3,299
Median Markup-$995
Best Deal-$14,764
Worst Deal+$10,065
% Sold Below MSRP99%
Avg Days to Sell24 days
Dealer Profile
Inventory55 vehicles
Avg Markup (All Models)-$625
Avg Markup (Sierra 2500 HD)-$2,420
% Below MSRP93%
Avg Days to Sell21 days
Avg Sold Markup-$1,737
Price History
Jul 1, 2026$99,275 → $95,500(-$3,775)
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