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Deal Sheet: 2026 Sierra 2500 HD Denali Ultimate
WALT MASSEY AUTOMOTIVE, INC. · Lucedale, MS · VIN: 1GT4UXEY2TF282608
This Is Already a Great Deal
Opening Offer
$88,873
Asking Price
$90,874
Max Price
$90,874
- • Recent buyers paid ~$3,241 below MSRP
- • Sitting 44 days (avg 23) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $4,274 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$88,373
Est. Invoice$91,351
Holdback (est.)$2,979
MSRP (Sticker)$99,295
Asking Price$90,874
Markup-$8,421
Est. Dealer Margin on This Car$2,501
Percentile13% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold907
Avg Markup-$3,241
Median Markup$0
Best Deal-$14,764
Worst Deal+$9,990
% Sold Below MSRP99%
Avg Days to Sell23 days
Dealer Profile
Inventory113 vehicles
Avg Markup (All Models)-$2,737
Avg Markup (Sierra 2500 HD)-$7,677
% Below MSRP96%
Avg Days to Sell24 days
Avg Sold Markup-$2,657
Price History
Jun 20, 2026$92,852 → $92,874(+$22)
Jun 24, 2026$92,874 → $91,774(-$1,100)
Jul 12, 2026$91,774 → $90,874(-$900)
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